industry gimmicks Archive

There are numerous things about Marvel’s newly minted FF series that have made me skeptical, all of which have nothing to do with the actual writing and artwork in the comic book. For one, the premise of the FF, the Future Foundation, came after the death of the Fantastic

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I wonder how the artistic community would react if some retailer found a beat-up old Picasso painting and decided instead of trying to resell the whole thing, he’d cut the painting up into multiple 4 x 6 panels and resell those. The premise would be, “yeah, this isn’t the

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You hear me talk a lot about comic book industry gimmicks around here and why not? I’ve been collecting on and off for more than 20 years, including witnessing first-hand how speculators attempting to make fast money through comics nearly killed the industry in the 1990s. These gimmicks, for

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The variant cover “craze” that has seemingly swept the comic book industry the past few years is not typically my cup of tea, but yesterday’s announcement that Marvel was going to use the front of Amazing Spider-Man #666 to promote comic book shops across the country seems like a

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